Associate
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Now onboarding founding firms

Hi, I’m Associate. I help lawyers sign more cases, win AI search, update their website, rank in Google Maps, allocate ad spend, improve SEO, and write content.

Built and run by a former lawyer who’s done this work for over a decade. Associate is an AI agent that fixes your website, grows your local rankings, and wins AI search, with a person reviewing every change before it goes live.

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Founding firms lock launch pricing. Or get a free website checkup →
A note from our founder

We all know legal marketing is broken.

I ran law firm marketing for over a decade and watched retainers charge firms the same every month, whether the work happened or not. So I built Associate: my team decides what your firm needs, AI does the work, and nothing goes live until you approve it.

John O’ConnorFounder, former attorney Read my story →
How it works

All your marketing data in one place, finally working together.

Your calls, cases, rankings and reviews live in different tools that never talk to each other. Associate connects them, learns what actually signs cases at your firm, and uses that to guide every campaign. It gets smarter every month.

Your tools today
WWordPress
SSearch Console
AGoogle Analytics
LGoogle Ads & LSA
GGoogle Business Profile
RCallRail
CClio
Associate
AOne source of truth
  • Calls and forms matched to the page and search that drove them
  • Signed cases traced back to the marketing that earned them
  • Rankings, reviews and AI mentions tracked against your competitors
Learning what signs cases at your firm
What it guides
  • Fix the websiteSpeed, pages and forms that lose callers
  • Grow local rankingsGoogle profile, reviews and office pages
  • Win AI searchGet named when people ask ChatGPT for a lawyer
  • Fund what worksShift budget toward what signs cases

Every result feeds back in. Each change is logged with what happened next, so month six is smarter than month one, and month twelve is smarter still.

  1. Connect

    We link your website, Google profile, call tracking and case management. One short call, nothing for you to set up.

  2. Learn

    Associate combines the data and finds what’s costing you cases: slow pages, missed calls, gaps your competitors are winning.

  3. Act

    Our team sets the priorities, AI drafts the work, and you approve every change before it goes live.

  4. Improve

    Results flow back in. Each month you see what changed and how many signed cases it led to, and the plan adjusts.

Ask Associate

Know exactly what’s bringing in cases.

Ask a question the way you’d ask a colleague. Associate reads your intake, call, and search data together, and every answer shows where it came from. Then put more behind what works.

Which practice areas signed the most cases this quarter, and where did those leads come from?
Sources CClio RCallRail SSearch Console

Personal injury led with 41 signed cases, mostly from calls placed on your car-accident page after an organic search.

Personal injury 41 Organic search
Wrongful death 17 Referral
Workers’ comp 12 Paid search
Estate planning 9 Organic search
Example answer
Your Inbox 3 ready for review
WebsiteDraft ready
Your car-accident page hasn’t been updated since 2021
Two local firms rewrote theirs this year. Additions are drafted.
Review & publish
AI SearchNeeds a plan
ChatGPT cites a competitor for “wrongful-death statute of limitations”
Associate mapped what it takes to become the cited firm.
Review plan
Search ConsoleDraft ready
Clients keep searching a question your estate page never answers
A short FAQ section is drafted for that page.
Review & publish
The Inbox

More traffic, more calls, more clients.

Every day, Associate finds what’s costing you cases on your site, in search, and in AI answers, then drafts the fix. You open the Inbox, approve, and it publishes.

✓Nothing publishes without your approval
✓Every change logged, and rolled back in one click
✓Your passwords never touch the AI

Grow your law firm.

Know which marketing signs cases

Intake and call data tied back to the page or campaign that started each case.

Get found in search and AI answers

Show up in Google and AI assistants for the cases you want.

Stay ahead of your competitors

See what nearby firms change, and respond before it costs you calls.

Put more behind what works

Strengthen the pages and channels that already sign cases, one approved change at a time.

Work Orders

The agent does the work. Our team closes the loop.

Some jobs need a person: a redesign, a custom build, a photo shoot. When one comes up, our team quotes it as a Work Order. You approve the price before anything starts, and you pay only when the work happens.

No retainer padded for the months when nothing happened.

Work Order Awaiting your approval
Rebuild the truck-accident landing page
Associate flagged it: high traffic, few calls. A new layout needs a designer, so our team took it.
Done by
Our team
Price
Fixed quote
Billed
On delivery
Approve quote Not now
Agency
The same retainer every month, whether the work happened or not.
Associate
A flat price for the agent. Human work only when you approve it.
Pricing

Serious marketing for firms of the future.

An agent that never clocks out, backed by a team that shows up when it matters.

Founding pricing The first 15 firms lock these prices for as long as they stay.
Associate
Your firm works the Inbox. Associate does the rest.
$700/month
Each additional office $350/month
Offices
1
$700/month
  • Every capability below, no feature tiers
  • Website changes published when you approve
  • Local, AI search, and lead-to-case reporting
  • Work Orders quoted when you need a person
Book a demo
White Glove
Done for you. One firm per market.
from$2,500/month
Major markets quoted individually
  • Everything in Associate
  • Our team works your Inbox, so nothing waits on you
  • Small Work Orders included
  • Exclusive: one firm per practice area, per market
Check your market
What’s included

Everything an agency does. Plus what it can’t.

Every Associate plan includes all seven. White Glove adds our team to run them for you.

Source of truthOne place that knows what’s working and what needs fixing.
  • Ask anything about your marketing in plain English. Every answer shows the data it used.
  • Reads your website, Search Console, Analytics, Ads, Business Profile, CallRail, and Clio together.
  • Flags missing tracking or account access, and says where attribution is incomplete instead of guessing.
  • Full conversation history, so you can pick up any investigation where you left off.
Works withWordPress · Search Console · Analytics · Ads · Business Profile · CallRail · Clio
Marketing that gets smarterEvery change is tracked, so it knows what moved the needle and what didn’t.
  • Every published change is recorded with the numbers at the time: traffic, rankings, and calls.
  • Results are checked again at 30, 60, and 90 days.
  • What worked shapes the next recommendation. What didn’t gets dropped.
  • Your firm context, like practice areas, priority cases, and tone, keeps every recommendation aimed at the cases you want.
Update your own websiteChange your site without waiting on a developer or an agency.
  • Drafts are created and edited freely. Nothing goes live until you approve it.
  • Publishes page content, SEO titles and descriptions, and internal links.
  • Approval is tied to the exact version you reviewed. No surprises after you click yes.
  • Change Log with before-and-after content, and supported one-click rollback.
  • Blog polishing: paste or upload an article, review the revisions, and it becomes a WordPress draft under the right author.
Works withWordPress
Monitor competitionKnow what nearby firms are doing, and where they beat you.
  • Research any competitor’s public website: pages, practice areas, and how they position themselves.
  • Your Google Business Profile compared side by side with the firms you compete with.
  • Hyper-local map rankings in plain English: where you show up, where you don’t, and why.
  • Findings become prioritized recommendations in your Inbox, with the fix drafted.
Works withBusiness Profile
Win AI searchBecome the firm ChatGPT, Claude, and Gemini recommend.
  • Tracked questions, like “best car accident lawyer in Ventura,” run through OpenAI, Anthropic, and Gemini.
  • Records who gets mentioned and cited: your firm and your competitors.
  • Results tracked over time, so you can see whether you’re gaining ground.
  • Pages drafted to close the gaps when a competitor is cited and you aren’t.
Works withChatGPT · Claude · Gemini
Make growth data-drivenPut your budget behind what actually signs cases.
  • Analytics, Google Ads, Local Services Ads, and Business Profile reporting in one place.
  • Calls and forms traced to signed matters through CallRail and Clio.
  • Inbox recommendations ranked by priority, each with the evidence behind it.
  • Monthly reports a partner can read in five minutes, with PDF download or copy.
Works withAnalytics · Ads · LSA · CallRail · Clio
Keep WordPress up to dateFast, secure, and current, without you thinking about it.
  • Managed hosting with updates, security patches, and backups included.
  • A full scan of your WordPress installation and every plugin.
  • Anything outdated, risky, or missing permissions is flagged plainly.
  • Anything that needs a developer becomes a Work Order, quoted before it starts.
Works withWordPress
Included with every plan
White-glove onboarding

We connect your tools and move your site. No setup fee.

Managed hosting

Fast, secure WordPress hosting, updates, and backups.

No long-term contract

Month to month. Stay because it works.

Work Orders

Human projects like a redesign: a fixed quote you approve first, paid on delivery. Small ones are included on White Glove.

The math

An AI-native legal marketing experience.

Associate does the work agencies do, shows you every change before it goes live, and tells you which marketing signs cases.

Typical agency
Associate
Monthly cost
$2,500–$8,500
From $700
Contract
Often 12 months
Month to month
How often work happens
When the monthly cycle allows
Whenever you ask
Seeing the work
A monthly report
Every change, before it goes live
Which marketing signs cases
Traffic and calls
Traced to signed matters
Human projects
Bundled into the retainer
Quoted, approved, paid on delivery
Agency range: published 2026 law firm SEO retainers for solo through mid-sized firms.
What counts as an office?

A physical location with its own Google Business Profile. Each one gets its own local rankings, competitors, and reporting. Firms with more than 10 offices get custom pricing.

What’s a Work Order?

When a job needs a person, like a redesign or a custom build, we send a fixed quote. Nothing starts until you approve it, and you pay on delivery. On White Glove, small Work Orders are included.

What does exclusivity cover?

One White Glove firm per practice area, per market, for as long as you stay on White Glove. Your competitors can’t buy it.

Founding firms

Be one of the first firms on Associate.

Founding firms get early access, hands-on onboarding, and launch pricing locked for as long as they stay.

Get early access
A short form. No payment and no commitment.